About Me

Hi, I’m Astra, a Creative Director with a background spanning beauty, wellness, technology, SaaS, and publishing. I lead brands, creative teams, and integrated work across digital, campaigns, video, events, product marketing, and print, while staying closely connected to the creative process itself.

Throughout my career, I’ve helped established brands evolve through thoughtful visual systems, clear storytelling, and creative experiences that connect strategy with people. I enjoy moving between big-picture thinking and hands-on creative direction, whether I’m shaping a brand, developing a campaign, guiding a team, or refining the details that bring an idea to life.

I believe the strongest creative work is clear, intentional, and human. My approach combines strategy, design, collaboration, and curiosity to create work that is both meaningful and effective.

Outside of my corporate work, I’m the founder of Rosace Publications, an independent press focused on poetry and literary preservation. My publishing work has been featured in Literary Hub and continues to deepen my interest in storytelling, art, and culture.

I’m also a Reiki practitioner, which reflects my longstanding interest in wellness, mindfulness, and human connection, interests that naturally influence the way I approach creativity and collaboration.

My motto: Be yourself, be in the now, and laugh from the belly!